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Bachelor's Degree in Strategic Marketing
Available in:
8 semesters
Semester-based program
On-site modality
Know the market and help businesses grow
A Bachelor of Strategic Marketing makes strategic decisions focused on the commercialization of projects, services or brands, through knowledge of the market, distribution channels, sales promotion, and corporate image campaigns in traditional and digital media.
Admission Profile
Interested in this program? Applicants should have:
- Entrepreneurial initiative.
- Interest in Mathematics.
- Interest in information technologies.
- Communication skills.
Graduate Profile
Upon completing your Undergraduate Degree, you will have gained the ability to:
- Develop and communicate strategies effectively by analyzing market conditions within the national and international context to position brands, products, and services.
- Optimize the development of marketing and sales strategies by creating proposals that generate value for stakeholders.
- Formulate market research in the national and international context through the application of instruments to understand consumer purchasing behavior for decision making.
Career Prospects
You will have the necessary knowledge and skills to develop professionally in areas such as:
- Market research.
- Public relations.
- Brand management.
- Digital and influencer marketing.
- Branding.
CURRICULUM
Semester-based program
Human Being as a Project
Administration
Economy
Business Law
Financial Accounting
Holistic Development Elective: Block I
Effective Communication
ICT for Business Innovation
Strategic Marketing
Mathematics for Business
Graphic Design
Holistic Development Elective: Block II
Business Intelligence
Labor Law and Social Security
Business Statistics
Consumer Behavior
Audiovisual Production Workshop
Scientific Research
Talent Management
Financial Analysis
Sales Promotion and Public Relations
Retail Marketing
Product and Service Development
Holistic Development Elective: Block III
Managerial Accounting
Market Research
International Marketing
Advertising
Elective I
Holistic Development Elective: Block IV
Financial Administration
International Distribution and Logistics
Leadership in Sales Team
E-commerce and Social Networks
Elective II
Ethics for 21st Century Society
Entrepreneurial Development
Specialization I: Innovation in Strategic Marketing
Capstone Project I: Marketing Audit
Certification I: Digital Marketing I
Global Competence
Marketing Metrics
Specialization II: Strategic Marketing Integrative Seminar
Capstone Project II: Marketing Consulting
Certification II: Digital Marketing
DOWNLOAD CURRICULUM
Why Choose CETYS?
+10
Different ways to have an international experience
+69%
of students have an international experience
+70%
of faculty members hold a Doctor’s Degree
80%
of students receive a scholarship or financial support
+10
Accrediting agencies endorse our educational quality
+10
Different ways to have an international experience
+69%
of students have an international experience
+70%
of faculty members hold a Doctor’s Degree
80%
of students receive a scholarship or financial support
+10
Accrediting agencies endorse our educational quality
Immerse yourself in other cultures both inside and outside the classroom. Whether you choose to study abroad for a short or long term, or take classes with our international faculty, we offer different options for you to explore new places, cultures, and perspectives.
Apply what you learn in real-life situations while establishing valuable connections in your field by working on joint projects together with local or international companies and professors.
Study in academic programs that continuously comply with rigorous national and international standards.
Our commitment towards student talent allows 8 out of 10 students to have some type of financial support through our many scholarships and financial aid options.
Our New Educational Model is:
Humanistic
You are acknowledged as an individual and encouraged to transform your environment.
Flexible
You build your own educational experience and professional profile.
Experiential
You learn, practice, and reflect on your impact on the world.
Start your Admission Process Now!
Become part of a high-quality institution that is committed to shaping successful individuals.
Our admissions advisors are here to guide you and help you begin your journey at CETYS University!
FAQ
The duration of each program is approximately two years, depending on your chosen academic workload. Programs are divided into trimesters or semesters.
The cost varies depending on the program you choose. You may check out our Tuition Simulator to get an estimate.
We offer both in-person programs and some Virtual Flex programs.
To graduate, you need to complete all the required courses, have no pending documents with the academic department, and no outstanding fees. Our staff will guide you through this process.
