CETYS’ Students innovate at entrepreneurship competition

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“Entrepreneurship, for me, is a must; innovating is one of the best ways to help society, while doing what you love,” says Alma Monge Kincaid, who recently graduated from Business Administration at CETYS University, and one of the finalists of the entrepreneurship and innovation competition TrepCamp Global Demo Day 2017.

Working together with Maripaz Rojas, who has also recently graduated from CETYS University, and other young Mexican entrepreneurs, their app MyBubble has been among the 10 finalists who will present to a panel of US investors on September 13. The winner will receive $50,000 to launch their startup.  Out of 25 projects participating in a first round, theirs was the one with the largest number of votes.


MyBubble is an app that will revolutionize the experience of online shopping, allowing consumers to correctly visualize clothes through an avatar with accurate measurements, allowing for a perfect fit. This means savings of millions of dollars for both final consumers as well as retailers around the world, as they avoid unnecessary purchases, return rates, and improve manufacturing and inventory decisions, according to the entrepreneurs.

Another finalist, this time related to sustainability, is Heads & Tails, a business is based on transforming fish waste into fish meal to be used by aquaculture businesses, avoiding it from going back into the ocean or creating CO2.  This project, brainchild of Isaac Venegas, CETYS University student, as well as other young entrepreneurs, also offers optional drone service to spread fish meal in less time and a more efficient way.

In total, three students and two recent alumni from the Baja California university were part of the TrepCamp Global Demo Day 2017 competition.

“We are a university that strongly encourages entrepreneurship and innovation, especially from a binational point of view, generating linkages that allow the development of our students,” explained Francisco Velez, Dean of CETYS’ Business College.

The strategic location of CETYS, which has campuses in Mexicali, Tijuana and Ensenada, on the border with California, a strong collaboration with universities across the United States, and the various initiatives in the field of entrepreneurship, has made the institution a hub of development and a key player in the entrepreneurial ecosystem of the Cali-Baja region.

CETYS students have participated for several years in TrepCamp, with visits to startups and incubators in states like California and Washington, which stand out as the capitals of innovation, entrepreneurship and creativity.

Since 2013, TrepCamp has been one of the main binational initiatives for the promotion of high impact entrepreneurship in North America, as well as the main entrepreneurship training program within the initiatives of the Mexico-United States Council for Entrepreneurship and Innovation (MUSEIC), as a result of the bilateral work of Mexican and American governments.

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