Dr. Flavio Olivieri, Director of the Center of Excellence in Competitiveness and Entrepreneurship (CECE), CETYS University

In an era marked by unprecedented global challenges, universities have evolved far beyond their traditional roles of education and research. Today, they stand as pivotal agents of societal change, uniquely positioned to influence social, economic, and environmental spheres significantly.

At CETYS University, we exemplify this transformative role through our active participation in the World Design Capital San Diego-Tijuana 2024. This binational event not only showcases the design achievements of the region but also highlights how institutions like CETYS leverage design thinking to improve community life and address global challenges. 

Our involvement in the World Design Capital initiatives underscores CETYS’s commitment to using design as a strategic tool for social innovation. We are engaged in projects that span a variety of domains, from environmental sustainability to boosting local industry competencies through design-focused education and community engagement. For instance, CETYS has played a pivotal role in community recycling initiatives and national design forums, which are part of a broader effort to harness design for economic, cultural, and environmental development.

Moreover, our participation in platforms aimed at enhancing the creative industries illustrates CETYS’s strategic use of design thinking methodologies. These platforms not only identify opportunities for social improvement but also design solutions that contribute significantly to the quality of life in the community. Such initiatives demonstrate the profound impact CETYS has on local and regional development, aligning closely with the goals of the World Design Capital.

An essential aspect of our role in the World Design Capital initiative is fostering enhanced relations and creating new opportunities across the U.S.-Mexico border. As a partner city, San Diego’s collaboration with Tijuana is a testament to the power of design to bridge diverse communities. Our projects not only address shared challenges but also build a cohesive cultural and economic landscape that transcends physical borders. This cross-border synergy is crucial for developing integrated solutions that benefit both nations.

In our interconnected world, the role of universities like CETYS in promoting global understanding and cooperation through such events is crucial. We help forge new cultural understandings and promote international collaboration, positioning ourselves as global influencers in societal development.

The economic contributions of CETYS through these initiatives are equally significant. By driving innovation and supporting creative industries, we contribute to the economy not just through direct job creation but by cultivating an environment ripe for entrepreneurial ventures and technological advancements. This economic impact is a testament to CETYS’ role in broader economic development, emphasizing our contribution beyond academic confines.

As universities continue to evolve, the adoption of online learning platforms and the expansion of lifelong learning programs reflect societal demands for educational flexibility and accessibility. CETYS’s move towards interdisciplinary learning models and its emphasis on skills-based education respond to changes in professional fields, preparing students for a diverse array of careers.

Our efforts in integrating sustainability into operations and curricula also resonate strongly with current environmental concerns. These actions not only demonstrate leadership in environmental stewardship but also align with the aspirations of students increasingly drawn to sustainability and environmental science careers.

As dynamic societal actors, universities have a profound ability to influence social norms, economic development, and global policy. Our role in societal transformation through events like the World Design Capital highlights our importance not only as centers of learning and innovation but as essential players in creating a more equitable, sustainable, and interconnected world. Through our innovative approaches and community engagement, universities are pivotal in shaping the future of societies globally.