{"id":51362,"date":"2016-05-11T16:26:01","date_gmt":"2016-05-11T23:26:01","guid":{"rendered":"http:\/\/vocetys.mx\/?p=51362"},"modified":"2016-07-14T20:33:15","modified_gmt":"2016-07-15T03:33:15","slug":"nova-2016-todo-un-exito","status":"publish","type":"post","link":"https:\/\/www.cetys.mx\/noticias\/nova-2016-todo-un-exito\/","title":{"rendered":"Congreso Nova 2016, todo un \u00e9xito"},"content":{"rendered":"<p>La<strong> mercadotecnia <\/strong>hoy en d\u00eda<strong> es clave en cualquier campo productivo<\/strong> debido a que est\u00e1 presente en todo lo que las personas adquieren en su vida diaria sea tangible o intangible, es decir hay un impacto de marca, se\u00f1al\u00f3 la Mtra. Jessica Ibarra Ramonet, Directora Zona Costa de CETYS Universidad.<\/p>\n<div id=\"attachment_51366\" style=\"width: 379px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/uploads\/2016\/05\/cetys_congresonovadia2-1.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-51366\" class=\"wp-image-51366\" src=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/uploads\/2016\/05\/cetys_congresonovadia2-1.jpg\" alt=\"\" width=\"369\" height=\"246\" \/><\/a><p id=\"caption-attachment-51366\" class=\"wp-caption-text\">Durante 3 d\u00edas reuni\u00f3 a cerca de 20 especialistas internacionales.<\/p><\/div>\n<p>Esto como parte de su mensaje en el acto inaugural de los trabajos del <a href=\"https:\/\/www.cetys.mx\/noticias\/busca-congreso-nova-ser-referente-del-mkt\/\">Congreso Nova 2016<\/a>, mismos que se desarrollan en las instalaciones del <a href=\"https:\/\/www.wtctijuana.com\/\">World Trade Center Tijuana<\/a> <strong>bajo la organizaci\u00f3n del Consejo de la Escuela de Administraci\u00f3n y Negocios (CEAN) y acad\u00e9micos del Campus Tijuana<\/strong>, dijo que la que la mercadotecnia es una carrera lo suficientemente especializada para tener un campo laboral seguro.<\/p>\n<blockquote><p>\u201cHay la mercadotecnia en pol\u00edtica, servicios, productos, moda, deportes, en todo, y si no dimensionamos la relevancia de esta ciencia y arte de persuasi\u00f3n para hacer que nuestra marca se posicione en la mente de los consumidores, por mejor producto que se tenga, dif\u00edcilmente la gente lo adquirir\u00e1\u201d, expres\u00f3 Ibarra Ramonet.<\/p><\/blockquote>\n<p>Mencion\u00f3 que <span style=\"text-decoration: underline;\">hay muchas estrategias de mercadotecnia, en\u00a0comunicaci\u00f3n\u00a0y publicidad, por lo que es importante conocer grandes casos de \u00e9xito<\/span>; de c\u00f3mo a trav\u00e9s de campa\u00f1as hicieron posible que un producto se posicionara en el gusto de las grandes masas consumidoras.<\/p>\n<div id=\"attachment_51367\" style=\"width: 379px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-51367\" class=\"wp-image-51367\" src=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/uploads\/2016\/05\/cetys_congresonovadia2-3.jpg\" alt=\"\" width=\"369\" height=\"246\" \/><p id=\"caption-attachment-51367\" class=\"wp-caption-text\">Universitarios aprendieron de marketing y publicidad a nivel global.<\/p><\/div>\n<p>Agreg\u00f3 que en el <strong>Congreso Nova 2016<\/strong>, donde participaron <strong>cerca de 20 ponentes<\/strong>, se convirti\u00f3 en un <strong>foro de di\u00e1logo<\/strong> que tiene como fin <em>mostrar la forma en que la mercadotecnia y todas sus nuevas expresiones inciden en la econom\u00eda global<\/em>, fomentando el aprendizaje continuo y la educaci\u00f3n integral que distingue a los estudiantes de CETYS Universidad.<\/p>\n<p>Durante los 3 d\u00edas de actividades se trabaj\u00f3 por ser un referente a nivel regional, nacional e incluso binacional, que adem\u00e1s de promover experiencias, <strong>foment\u00f3 la investigaci\u00f3n<\/strong> y un <strong>mayor inter\u00e9s a trav\u00e9s de las diferentes conferencias<\/strong> de los distintos especialistas internacional que participaron en el congreso.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La mercadotecnia hoy en d\u00eda es clave en cualquier campo productivo debido a que est\u00e1 presente en todo lo que las personas&#8230;<\/p>\n","protected":false},"author":24,"featured_media":51364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[581,698,41,697,695],"class_list":["post-51362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academia","tag-congresonova","tag-estrategias","tag-marketing","tag-publicidad","tag-vocetys-2016-05-12"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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