{"id":50059,"date":"2016-03-18T16:31:44","date_gmt":"2016-03-18T23:31:44","guid":{"rendered":"http:\/\/vocetys.mx\/?p=50059"},"modified":"2016-07-14T20:33:23","modified_gmt":"2016-07-15T03:33:23","slug":"disfrutan-mercadologos-de-zoolander-2","status":"publish","type":"post","link":"https:\/\/www.cetys.mx\/noticias\/disfrutan-mercadologos-de-zoolander-2\/","title":{"rendered":"Disfrutan mercad\u00f3logos de Zoolander 2"},"content":{"rendered":"<p style=\"text-align: justify;\">Un numeroso grupo de alumnos y maestros de la Escuela de <strong>Administraci\u00f3n y Negocios<\/strong>, se dieron cita para ver la pel\u00edcula <strong>Zoolander 2<\/strong> como pretexto perfecto para pasarla bien, convivir sanamente y sobre todo unificar la comunidad estudiantil de esta \u00e1rea de estudio . El evento se realiz\u00f3 el 2 de marzo en el complejo Cin\u00e9polis Centro C\u00edvico y logr\u00f3 llenar una sala entera, la cual se envolvi\u00f3 en carcajadas por parte de los asistentes.<\/p>\n<p style=\"text-align: justify;\">Muy al estilo del largometraje, previo a entrar a la funci\u00f3n, se llev\u00f3 a cabo una alfombra roja en la que los j\u00f3venes posaron ante las c\u00e1maras tal y como sucede en la antesala de los premios Oscar en el famoso Hollywood. \u00a0Ya adentro, el alumno Walter L\u00f3pez, uno de los encargados de la actividad en conjunto con la maestra Faviola Villegas, dieron la bienvenida y entregaron regalos a quienes participaron en un concurso de facebook sobre el evento.<\/p>\n<h3 style=\"text-align: justify;\">\u00bfPor qu\u00e9 esta pel\u00edcula?<\/h3>\n<p style=\"text-align: justify;\">La tambi\u00e9n Coordinadora de la <a href=\"https:\/\/www.cetys.mx\/?page=27\" target=\"_blank\"><strong>Licenciatura en Administraci\u00f3n de Mercadotecnia<\/strong><\/a>, Faviola Villegas, nos coment\u00f3 que Zoolander 2, previo a su estreno, invirti\u00f3 grandes presupuestos en campa\u00f1as de marketing muy bien elaboradas; desde pasarelas llenas de glamour, activaciones de marca, apariciones de los personajes en Italia, alianzas de imagen con grandes modelos y hasta memes espectacularmente graciosos.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">&#8220;Todo fue un gran comercial que busc\u00f3 posicionar a la industria de la moda como algo inofensivo, agradable y ligero, con el objetivo de contrarrestar en ella el uso de pr\u00e1cticas incorrectas. Zoolander 2, fue una pel\u00edcula para desconectar un poco el cerebro, pero a\u00fan as\u00ed, no pudimos evitar pensar que todo obedece a un por qu\u00e9 en la industria del cine. -Villegas.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Un numeroso grupo de alumnos y maestros de la Escuela de Administraci\u00f3n y Negocios, se dieron cita para ver la pel\u00edcula Zoolander&#8230;<\/p>\n","protected":false},"author":20,"featured_media":50087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[373,138,388,391,390,99,389],"class_list":["post-50059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academia","tag-administracion","tag-cetys","tag-cine","tag-mercadologos","tag-mercadotecnia","tag-negocios","tag-zoolander-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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