{"id":38956,"date":"2010-04-13T00:00:00","date_gmt":"2010-04-13T07:00:00","guid":{"rendered":"http:\/\/vocetys.mx\/cetys-se-fortalece-en-promocin-institucional\/"},"modified":"2016-08-07T15:38:21","modified_gmt":"2016-08-07T22:38:21","slug":"cetys-se-fortalece-en-promocin-institucional","status":"publish","type":"post","link":"https:\/\/www.cetys.mx\/noticias\/cetys-se-fortalece-en-promocin-institucional\/","title":{"rendered":"CETYS se Fortalece en Promoci\u00f3n Institucional"},"content":{"rendered":"<p>&nbsp;CETYS Universidad particip&oacute; activamente en el Taller de Planeaci&oacute;n Estrat&eacute;gica de Mercadotecnia para Universidades y Colegios organizado por el Council for Advancement and Support of Education (CASE District VII) en el Grimm Hall Conference Center de la Universidad de Concordia, Irvine, California el pasado 23 de marzo, donde se presentaron los elementos b&aacute;sicos para una planeaci&oacute;n estrat&eacute;gica de mercadotecnia efectiva en las instituciones. Los directivos asistentes fueron Jessica Ibarra, Directora de Desarrollo y Promoci&oacute;n y Francisco Reyes, Director de Comunicaci&oacute;n Institucional; Diana Woolfolk, Directora de CETYS campus Ensenada; Marcelo Pel&aacute;ez, Director de Avance Institucional del campus Ensenada; Melania Mayorga, Coordinadora de Promoci&oacute;n campus Mexicali; y Dulce Guti&eacute;rrez, Coordinadora de Mercadotecnia Operativa del campus Tijuana. Len Hightower, Director, Consultor y Vicepresidente de Mercadotecnia y Planeaci&oacute;n Estrat&eacute;gica de la Universidad de Concordia y Carolyn Shiery, Maestra asistente de la Escuela de Negocios y estudios Profesionales de la misma universidad, fueron los instructores del taller en donde se analiz&oacute; la importancia de crear una relaci&oacute;n ben&eacute;fica entre la instituci&oacute;n y el p&uacute;blico objetivo as&iacute; como reflexionar sobre los pasos a seguir para crear una planeaci&oacute;n estrat&eacute;gica de mercadotecnia efectiva apegada a los objetivos institucionales y con un enfoque trascendental que proporcione informaci&oacute;n relevante para los p&uacute;blicos objetivos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;CETYS Universidad particip&oacute; activamente en el Taller de Planeaci&oacute;n Estrat&eacute;gica de Mercadotecnia para Universidades y Colegios organizado por el Council for Advancement&#8230;<\/p>\n","protected":false},"author":26,"featured_media":38960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[946],"tags":[],"class_list":["post-38956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promocion-academica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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