{"id":31612,"date":"2016-02-18T00:00:00","date_gmt":"2016-02-18T08:00:00","guid":{"rendered":"http:\/\/vocetys.mx\/una-ciudad-de-primer-mundo\/"},"modified":"2016-06-20T16:21:09","modified_gmt":"2016-06-20T23:21:09","slug":"una-ciudad-de-primer-mundo","status":"publish","type":"post","link":"https:\/\/www.cetys.mx\/noticias\/una-ciudad-de-primer-mundo\/","title":{"rendered":"Una ciudad de primer mundo"},"content":{"rendered":"<p>Gastronom&iacute;a, litorales, pesca, vino, cerveza artesanal, clima y la cercan&iacute;a con ciudades fronterizas, son algunas de las caracter&iacute;sticas que se pueden resaltar para considerar a Ensenada como una ciudad de primer mundo.  &nbsp;  Lo anterior fue expresado por el Mtro.&nbsp;Horacio Marchand , al impartir en CETYS Universidad campus Ensenada,&nbsp;el curso de &ldquo; Alta direcci&oacute;n&rdquo; a los alumnos de la Maestr&iacute;a en Administraci&oacute;n (MBA, por sus siglas en ingl&eacute;s).  &nbsp;&nbsp;  Con una determinaci&oacute;n clara, contando con metas a mediano y largo plazo,&nbsp; tiempos espec&iacute;ficos y con el apoyo de factores como el gobierno, iniciativa privada y acad&eacute;mica, es como se puede transformar a Ensenada y a M&eacute;xico,&nbsp; explic&oacute; Horacio Marchand.&nbsp;&nbsp;                                                                               El catedr&aacute;tico y gur&uacute; de marketing y administraci&oacute;n dio a conocer que los estudiantes deben contar con maestros debidamente capacitados en la pr&aacute;ctica, industria y gobierno, evitando estar aislados solamente en la academia, &nbsp;lo cual proporcionar&aacute; un beneficio inmenso al pa&iacute;s.  &nbsp;&nbsp;  Horacio Marchand&nbsp; es Lic. en Administraci&oacute;n de empresas por el Tec de Monterrey, Maestro en Administraci&oacute;n de Empresas, con enfoque en Marketing, por la Universidad de Texas&nbsp;en Austin, y tiene estudios de Doctorado en Psicolog&iacute;a Profunda y Estudios Mitol&oacute;gicos por el Pacifica Graduate Institute&nbsp; en Santa B&aacute;rbara, CA.  &nbsp;  Fundador y Director General de Marchand y Asociados, empresa consultora en Estrategia, Marketing e Innovaci&oacute;n, la cual ofrece consultor&iacute;a, conferencias y cursos a empresas como Oxxo, Cemex, Cervecer&iacute;a Cuauht&eacute;moc Moctezuma, Grupo Famsa, The Home Depot, Grupo Avalanz\/ TV Azteca, Arca, &nbsp;Coca Cola, entre muchas otras. Ademas, el Dr. Marchand tiene una columna semanal en el Reforma donde ha contribuido con m&aacute;s de 1,500 art&iacute;culos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gastronom&iacute;a, litorales, pesca, vino, cerveza artesanal, clima y la cercan&iacute;a con ciudades fronterizas, son algunas de las caracter&iacute;sticas que se pueden resaltar&#8230;<\/p>\n","protected":false},"author":26,"featured_media":31613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[],"class_list":["post-31612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Una ciudad de primer mundo - CETYS<\/title>\n<meta name=\"description\" content=\"Articulo sobre Una ciudad de primer mundo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cetys.mx\/noticias\/una-ciudad-de-primer-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una ciudad de primer mundo - 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