{"id":30647,"date":"2008-10-28T00:00:00","date_gmt":"2008-10-28T08:00:00","guid":{"rendered":"http:\/\/vocetys.mx\/hablan-sobre-publicidad-2\/"},"modified":"2016-07-14T21:03:54","modified_gmt":"2016-07-15T04:03:54","slug":"hablan-sobre-publicidad-2","status":"publish","type":"post","link":"https:\/\/www.cetys.mx\/noticias\/hablan-sobre-publicidad-2\/","title":{"rendered":"Hablan sobre publicidad"},"content":{"rendered":"<p>&nbsp;Realizar una campa&ntilde;a de publicidad, implica m&aacute;s que s&oacute;lo un anuncio televisivo, es necesario contar con una estrategia que ayude a cumplir los objetivos de las empresas, lo anterior lo expres&oacute; Arturo Elenes quien imparti&oacute; la conferencia &quot;Desarrollo de conceptos de marcas publicitarias&quot;&nbsp; para los estudiantes de la Licenciatura en Administraci&oacute;n de Mercadotecnia en el Mezzanine de la biblioteca. En ella expres&oacute; algunos tips valiosos como para vender hay que contar historias, esto es para que el usuario se identifique con la marca y logre identificarla.&nbsp; Es por esto que Arturo Elenes, explic&oacute; las ideas b&aacute;sicas que se deben de tomar en cuenta al momento de presentar un producto o servicio al mercado, resaltando la importancia de conocer al mercado actual, los mercados son conversaciones y las empresas deben de conocer lo que quieren. Los clientes compran lo que quieren no lo que necesitan las empresas deben de concentrarse en algo especifico, que los identifique de la competencia, dijo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;Realizar una campa&ntilde;a de publicidad, implica m&aacute;s que s&oacute;lo un anuncio televisivo, es necesario contar con una estrategia que ayude a cumplir&#8230;<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[],"class_list":["post-30647","post","type-post","status-publish","format-standard","hentry","category-academia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hablan sobre publicidad - CETYS<\/title>\n<meta name=\"description\" content=\"Articulo sobre Hablan sobre publicidad\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cetys.mx\/noticias\/hablan-sobre-publicidad-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hablan sobre publicidad - 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