{"id":221173,"date":"2026-03-24T12:30:02","date_gmt":"2026-03-24T19:30:02","guid":{"rendered":"https:\/\/www.cetys.mx\/noticias\/?p=221173"},"modified":"2026-03-24T12:33:41","modified_gmt":"2026-03-24T19:33:41","slug":"analizan-panorama-geopolitico-y-su-impacto-en-la-frontera-norte-15-lobby-empresarial-de-cetys","status":"publish","type":"post","link":"https:\/\/www.cetys.mx\/noticias\/analizan-panorama-geopolitico-y-su-impacto-en-la-frontera-norte-15-lobby-empresarial-de-cetys\/","title":{"rendered":"Analizan panorama geopol\u00edtico y su impacto en la frontera norte: 15\u00b0 Lobby Empresarial de CETYS\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>CETYS Universidad<\/strong> Campus Tijuana llev\u00f3 a cabo la d\u00e9cimo quinta edici\u00f3n del \u201cLobby Empresarial 2026\u201d, un espacio de vinculaci\u00f3n que reuni\u00f3 a l\u00edderes del sector empresarial, representantes de gobierno, organismos de la sociedad civil y comunidad acad\u00e9mica, con el prop\u00f3sito de reflexionar sobre el entorno actual y fortalecer la colaboraci\u00f3n entre academia e industria.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En esta edici\u00f3n, el evento abord\u00f3 el tema: <\/span><i><span style=\"font-weight: 400;\">\u201cEl panorama geopol\u00edtico y sus implicaciones para la frontera norte de M\u00e9xico\u201d<\/span><\/i><span style=\"font-weight: 400;\">, destacando el papel estrat\u00e9gico de la regi\u00f3n en un contexto internacional marcado por cambios econ\u00f3micos, pol\u00edticos y tecnol\u00f3gicos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durante su intervenci\u00f3n, el <strong>Dr. Ismael Plascencia L\u00f3pez<\/strong>, <em>Coordinador de la Licenciatura en Negocios Internacionales Global Program en CETYS Tijuana<\/em>, explic\u00f3 que el escenario actual responde a la convergencia de m\u00faltiples factores globales. Se\u00f1al\u00f3 que la crisis b\u00e9lica internacional, sumada a la desaceleraci\u00f3n econ\u00f3mica en Estados Unidos, est\u00e1 generando presiones inflacionarias y riesgos de estanflaci\u00f3n, lo que impacta directamente en la operaci\u00f3n de las empresas.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cLo que m\u00e1s nos deber\u00eda de tener preocupados y ocupados es qu\u00e9 planes est\u00e1 desarrollando cada pa\u00eds, cada regi\u00f3n, con este incremento que va a venir en el desempleo derivado de la inteligencia artificial. Entonces un tema es a corto plazo que es el impacto de esta guerra y otro tema es a mediano y largo plazo que es el incremento de la automatizaci\u00f3n en las empresas y con ello el desempleo masivo de personas\u201d, expres\u00f3.<\/span><\/p><\/blockquote>\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Esto fue el Lobby Empresarial de CETYS Universidad Campus Tijuana en su edici\u00f3n 2025\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ii-yYQA5GI0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">Posteriormente, se realiz\u00f3 un panel de expertos donde participaron: el <strong>Dr. Maciel Garc\u00eda Fuentes<\/strong>, <em>Coordinador Acad\u00e9mico\u00a0 del Doctorado de Negocios de CETYS<\/em>, la <strong>Lic. Patricia Hern\u00e1ndez<\/strong>, <em>Dira. de Desarrollo de Negocios y Asuntos Binacionales de ITJ<\/em>, as\u00ed como el <strong>Mtro. Rodolfo Andrade,<\/strong> <em>Subsecretario de Econom\u00eda e Innovaci\u00f3n del Estado de Baja California,<\/em> quienes compartieron perspectivas sobre los retos y oportunidades que enfrenta la frontera norte de M\u00e9xico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durante la bienvenida, la <strong>Mtra. Yanina Rubio Boj\u00f3rquez,<\/strong> <em>Directora de CETYS Universidad Campus Tijuana<\/em>, agradeci\u00f3 la participaci\u00f3n de los asistentes y enfatiz\u00f3 la importancia del di\u00e1logo colaborativo entre academia, iniciativa privada y gobierno, promover espacios de vinculaci\u00f3n que permita construir una visi\u00f3n compartida para el desarrollo de la regi\u00f3n.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cVivimos tiempos que nos invitan a reflexionar con seriedad, pero tambi\u00e9n a actuar con cercan\u00eda y colaboraci\u00f3n. La din\u00e1mica geopol\u00edtica impacta directamente en nuestra frontera: en la competitividad, en la inversi\u00f3n y en las oportunidades que podemos generar. Es precisamente en este contexto donde el di\u00e1logo abierto, respetuoso y bien informado cobra un valor a\u00fan m\u00e1s significativo\u201d, expres\u00f3.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">En el marco del evento, <strong>CETYS Universidad Campus Tijuana<\/strong>\u00a0 reconoci\u00f3 a empresas aliadas por su compromiso con el Fondo de Becas, contribuyendo a que 8 de cada 10 estudiantes cuenten con alg\u00fan tipo de apoyo econ\u00f3mico. En esta edici\u00f3n se distingui\u00f3 a SMK, por 12 a\u00f1os consecutivos impulsando el talento de estudiantes; a BD, por su primer a\u00f1o como empresa aliada; y a LuxshareICT, por su 15\u00b0 a\u00f1o de colaboraci\u00f3n con la instituci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el<strong> 15\u00b0 Lobby Empresarial<\/strong> estuvieron presentes representantes de empresas, c\u00e1maras empresariales, de diferentes instancias de gobierno, asociaciones civiles y alumnos en sus \u00faltimos semestres de distintas carreras de la Escuela de Administraci\u00f3n y Negocios, e Ingenier\u00eda.<\/span><\/p>\n<div class=\"gallery-slider-wrapper gallery-1\">\n                        <div class=\"gallery-slider\" itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\"><figure class=\"slide\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n                    <a itemprop=\"contentUrl\" href=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/uploads\/2026\/03\/Lobby-Empresarial-2026-CETYS-Tijuana.png\">\n                        <img decoding=\"async\" itemprop=\"thumbnail\" class=\"lazyOwl\" src=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/plugins\/jmagz-plugin\/assets\/placeholder\/900x450.png\" data-src=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/uploads\/2026\/03\/Lobby-Empresarial-2026-CETYS-Tijuana.png\" alt=\"Lobby Empresarial 2026 CETYS Tijuana\">\n                    <\/a>\n                    <figcaption itemprop=\"caption description\" class=\"slide-caption\">\n                        \n                    <\/figcaption>\n                <\/figure><figure class=\"slide\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n                    <a itemprop=\"contentUrl\" href=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/uploads\/2026\/03\/Lobby-Empresarial-2026-CETYS-Tijuana-4.png\">\n                        <img decoding=\"async\" itemprop=\"thumbnail\" class=\"lazyOwl\" src=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/plugins\/jmagz-plugin\/assets\/placeholder\/900x450.png\" data-src=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/uploads\/2026\/03\/Lobby-Empresarial-2026-CETYS-Tijuana-4.png\" alt=\"Lobby Empresarial 2026 CETYS Tijuana (4)\">\n                    <\/a>\n                    <figcaption itemprop=\"caption description\" class=\"slide-caption\">\n                        \n                    <\/figcaption>\n                <\/figure><figure class=\"slide\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n                    <a itemprop=\"contentUrl\" href=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/uploads\/2026\/03\/Lobby-Empresarial-2026-CETYS-Tijuana-2.png\">\n                        <img decoding=\"async\" itemprop=\"thumbnail\" class=\"lazyOwl\" src=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/plugins\/jmagz-plugin\/assets\/placeholder\/900x450.png\" data-src=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/uploads\/2026\/03\/Lobby-Empresarial-2026-CETYS-Tijuana-2.png\" alt=\"Lobby Empresarial 2026 CETYS Tijuana (2)\">\n                    <\/a>\n                    <figcaption itemprop=\"caption description\" class=\"slide-caption\">\n                        \n                    <\/figcaption>\n                <\/figure><figure class=\"slide\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n                    <a itemprop=\"contentUrl\" href=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/uploads\/2026\/03\/Lobby-Empresarial-2026-CETYS-Tijuana-3.png\">\n                        <img decoding=\"async\" itemprop=\"thumbnail\" class=\"lazyOwl\" src=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/plugins\/jmagz-plugin\/assets\/placeholder\/900x450.png\" data-src=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/uploads\/2026\/03\/Lobby-Empresarial-2026-CETYS-Tijuana-3.png\" alt=\"Lobby Empresarial 2026 CETYS Tijuana (3)\">\n                    <\/a>\n                    <figcaption itemprop=\"caption description\" class=\"slide-caption\">\n                        \n                    <\/figcaption>\n                <\/figure><figure class=\"slide\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n                    <a itemprop=\"contentUrl\" href=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/uploads\/2026\/03\/Lobby-Empresarial-2026-CETYS-Tijuana-5.png\">\n                        <img decoding=\"async\" itemprop=\"thumbnail\" class=\"lazyOwl\" src=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/plugins\/jmagz-plugin\/assets\/placeholder\/900x450.png\" data-src=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/uploads\/2026\/03\/Lobby-Empresarial-2026-CETYS-Tijuana-5.png\" alt=\"Lobby Empresarial 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src=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/plugins\/jmagz-plugin\/assets\/placeholder\/150x75.png\" data-src=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/uploads\/2026\/03\/Lobby-Empresarial-2026-CETYS-Tijuana-9.png\" alt=\"Lobby Empresarial 2026 CETYS Tijuana (9)\"><\/div><div class=\"slide-thumbnail\"><img decoding=\"async\" class=\"lazyOwl\" src=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/plugins\/jmagz-plugin\/assets\/placeholder\/150x75.png\" data-src=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/uploads\/2026\/03\/Lobby-Empresarial-2026-CETYS-Tijuana-10.png\" alt=\"Lobby Empresarial 2026 CETYS Tijuana (10)\"><\/div><div class=\"slide-thumbnail\"><img decoding=\"async\" class=\"lazyOwl\" src=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/plugins\/jmagz-plugin\/assets\/placeholder\/150x75.png\" data-src=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/uploads\/2026\/03\/Lobby-Empresarial-2026-CETYS-Tijuana-12.png\" alt=\"Lobby Empresarial 2026 CETYS Tijuana (12)\"><\/div><\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CETYS Universidad Campus Tijuana llev\u00f3 a cabo la d\u00e9cimo quinta edici\u00f3n del \u201cLobby Empresarial 2026\u201d, un espacio de vinculaci\u00f3n que reuni\u00f3 a&#8230;<\/p>\n","protected":false},"author":24,"featured_media":221178,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134,143,125,109],"tags":[328,6645,6474,275],"class_list":["post-221173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-tijuana","category-galeria","category-portada","category-vinculacion","tag-campustijuana","tag-industrialglobalprogram","tag-negociosinternacionalesglobalprogram","tag-vinculacion"],"_links":{"self":[{"href":"https:\/\/www.cetys.mx\/noticias\/wp-json\/wp\/v2\/posts\/221173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cetys.mx\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cetys.mx\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cetys.mx\/noticias\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cetys.mx\/noticias\/wp-json\/wp\/v2\/comments?post=221173"}],"version-history":[{"count":3,"href":"https:\/\/www.cetys.mx\/noticias\/wp-json\/wp\/v2\/posts\/221173\/revisions"}],"predecessor-version":[{"id":221188,"href":"https:\/\/www.cetys.mx\/noticias\/wp-json\/wp\/v2\/posts\/221173\/revisions\/221188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cetys.mx\/noticias\/wp-json\/wp\/v2\/media\/221178"}],"wp:attachment":[{"href":"https:\/\/www.cetys.mx\/noticias\/wp-json\/wp\/v2\/media?parent=221173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cetys.mx\/noticias\/wp-json\/wp\/v2\/categories?post=221173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cetys.mx\/noticias\/wp-json\/wp\/v2\/tags?post=221173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}