{"id":220910,"date":"2026-03-17T12:59:52","date_gmt":"2026-03-17T19:59:52","guid":{"rendered":"https:\/\/www.cetys.mx\/noticias\/?p=220910"},"modified":"2026-03-17T13:00:18","modified_gmt":"2026-03-17T20:00:18","slug":"estudiantes-de-cetys-participan-en-experiencia-internacional-de-marketing-inmersivo-en-el-metaverso","status":"publish","type":"post","link":"https:\/\/www.cetys.mx\/noticias\/estudiantes-de-cetys-participan-en-experiencia-internacional-de-marketing-inmersivo-en-el-metaverso\/","title":{"rendered":"Participan en experiencia internacional de marketing inmersivo en el metaverso"},"content":{"rendered":"

Estudiantes de la Licenciatura en Mercadotecnia Estrat\u00e9gica<\/a><\/strong> de\u00a0CETYS Universidad<\/strong> participaron en una experiencia acad\u00e9mica internacional en el metaverso junto con alumnos de la Universidad La Gran Colombia<\/strong><\/a>, como parte de una actividad de aprendizaje colaborativo internacional bajo la metodolog\u00eda\u00a0COIL (Collaborative Online International Learning)<\/strong>.<\/p>\n

La sesi\u00f3n, titulada El futuro es inmersivo<\/strong><\/em>, fue dirigida por el\u00a0Mtro. Santiago Castillo P\u00e1ez<\/strong>, docente de la Universidad La Gran Colombia, quien present\u00f3 a los estudiantes colombianos y mexicanos un entorno virtual en el metaverso institucional de su universidad, permitiendo a los participantes interactuar mediante avatares en un espacio digital dise\u00f1ado para explorar nuevas formas de comunicaci\u00f3n y experiencia de marca.<\/p>\n

En esta primera sesi\u00f3n participaron\u00a0m\u00e1s de 40 estudiantes de M\u00e9xico y Colombia<\/strong>, quienes recorrieron el campus virtual, visualizaron contenidos multimedia y reflexionaron sobre el impacto de tecnolog\u00edas emergentes como el\u00a0metaverso en el marketing digital y en la interacci\u00f3n entre empresas y consumidores<\/strong>.<\/p>\n

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La actividad forma parte de un proyecto acad\u00e9mico internacional coordinado por el\u00a0Dr. Bardo Agust\u00edn Lim\u00f3n F\u00e9lix<\/strong>, profesor de CETYS Universidad, y el\u00a0Mtro. Santiago Castillo P\u00e1ez<\/strong>, cuyo objetivo es que los estudiantes trabajen de manera colaborativa entre ambos pa\u00edses para analizar herramientas de marketing digital, inteligencia artificial y experiencias inmersivas aplicadas al \u00e1mbito empresarial.<\/p>\n

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Durante las pr\u00f3ximas semanas se realizar\u00e1n\u00a0cuatro encuentros virtuales<\/strong>, en los cuales los estudiantes desarrollar\u00e1n propuestas de marketing digital para\u00a0microempresarios colombianos<\/strong>, integrando an\u00e1lisis estrat\u00e9gico, uso de inteligencia artificial y conceptos de marketing inmersivo.<\/p>\n

Esta iniciativa fortalece la\u00a0internacionalizaci\u00f3n acad\u00e9mica de CETYS Universidad<\/strong>, promoviendo el trabajo intercultural, la innovaci\u00f3n educativa y el uso de tecnolog\u00edas emergentes en la formaci\u00f3n de futuros profesionales del marketing.<\/p>\n

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Estudiantes de la Licenciatura en Mercadotecnia Estrat\u00e9gica de\u00a0CETYS Universidad participaron en una experiencia acad\u00e9mica internacional en el metaverso junto con alumnos de…<\/p>\n","protected":false},"author":20,"featured_media":220916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133,125,306,313],"tags":[1622,6551,7020],"class_list":["post-220910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-mexicali","category-portada","category-profesional","category-vocetys-2","tag-campusmexicali","tag-mercadotecniaestrategica","tag-vinculacionmexicali"],"yoast_head":"\nParticipan en experiencia internacional de marketing inmersivo en el metaverso - CETYS<\/title>\n<meta name=\"description\" content=\"Articulo sobre Participan en experiencia internacional de marketing inmersivo en el metaverso\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cetys.mx\/noticias\/estudiantes-de-cetys-participan-en-experiencia-internacional-de-marketing-inmersivo-en-el-metaverso\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Participan en experiencia internacional de marketing inmersivo en el metaverso - 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