{"id":212901,"date":"2025-05-27T11:31:12","date_gmt":"2025-05-27T18:31:12","guid":{"rendered":"https:\/\/www.cetys.mx\/noticias\/?p=212901"},"modified":"2025-05-27T11:31:12","modified_gmt":"2025-05-27T18:31:12","slug":"del-instinto-al-dato-comprender-al-consumidor-es-clave-para-emprender","status":"publish","type":"post","link":"https:\/\/www.cetys.mx\/noticias\/del-instinto-al-dato-comprender-al-consumidor-es-clave-para-emprender\/","title":{"rendered":"Del instinto al dato: comprender al consumidor es clave para emprender"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u201cEmprender sin datos del comportamiento del consumidor es como conducir con los ojos cerrados\u201d, advierte la Dra. Faviola Villegas Romero, docente de los programas de Maestr\u00eda en Administraci\u00f3n de Negocios y Maestr\u00eda en Administraci\u00f3n de Negocios Doble Grado en CETYS Universidad Campus Mexicali.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De acuerdo con su an\u00e1lisis titulado <\/span><i><span style=\"font-weight: 400;\">Del instinto al dato: nuevas tendencias en el comportamiento del consumidor global y su impacto en el emprendimiento mexicano<\/span><\/i><span style=\"font-weight: 400;\">, los h\u00e1bitos de consumo est\u00e1n evolucionando r\u00e1pidamente y esto representa tanto un reto como una oportunidad para los emprendedores en M\u00e9xico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-168380 alignleft\" src=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/uploads\/2022\/10\/Dra_Faviola_Villegasportal.jpg\" alt=\"\" width=\"206\" height=\"309\" \/>\u201cHoy, el verdadero riesgo no es que el consumidor cambie\u2026 es no darnos cuenta de que ya lo hizo\u201d, se\u00f1ala la experta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre las tendencias emergentes del consumidor global destacan el consumo \u00e9tico y sostenible, la hiperpersonalizaci\u00f3n de experiencias, la toma de decisiones influenciada por plataformas digitales y una creciente demanda de autenticidad y transparencia por parte de las marcas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estos comportamientos son analizados mediante inteligencia artificial, Big Data y machine learning, lo que permite una segmentaci\u00f3n mucho m\u00e1s precisa y personalizada que los modelos tradicionales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, en el contexto mexicano, muchos emprendedores a\u00fan toman decisiones basadas en corazonadas y no en informaci\u00f3n s\u00f3lida. \u201cLas herramientas de segmentaci\u00f3n global como Mosaic o PRIZM no se aplican con profundidad en nuestro pa\u00eds, y el acceso a informaci\u00f3n \u00fatil es costoso o limitado para el emprendedor promedio\u201d, explica la Dra. Villegas Romero.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esto conlleva consecuencias como productos mal enfocados, comunicaci\u00f3n ineficaz con el p\u00fablico objetivo y baja competitividad regional. En respuesta, la acad\u00e9mica propone democratizar el acceso a datos del consumidor, capacitar en herramientas disponibles como INEGI o Google Trends, y fomentar alianzas entre academia, iniciativa privada y gobierno para fortalecer el ecosistema emprendedor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finalmente, la Dra. Villegas-Romero hace un llamado a adoptar la \u201ccultura del dato\u201d como base para emprender en M\u00e9xico:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cMientras el mundo avanza hacia decisiones basadas en datos, en M\u00e9xico seguimos decidiendo con el coraz\u00f3n&#8230; y a veces con los ojos vendados\u201d, concluy\u00f3.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cEmprender sin datos del comportamiento del consumidor es como conducir con los ojos cerrados\u201d, advierte la Dra. Faviola Villegas Romero, docente de&#8230;<\/p>\n","protected":false},"author":26,"featured_media":212905,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[209,125,309],"tags":[],"class_list":["post-212901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-institucional","category-portada","category-posgrado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Del instinto al dato: comprender al consumidor es clave para emprender - CETYS<\/title>\n<meta name=\"description\" content=\"Articulo sobre Del instinto al dato: comprender al consumidor es clave para emprender\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cetys.mx\/noticias\/del-instinto-al-dato-comprender-al-consumidor-es-clave-para-emprender\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Del instinto al dato: comprender al consumidor es clave para emprender - 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