{"id":207089,"date":"2024-12-12T17:53:43","date_gmt":"2024-12-13T01:53:43","guid":{"rendered":"https:\/\/www.cetys.mx\/noticias\/?p=207089"},"modified":"2024-12-18T10:44:13","modified_gmt":"2024-12-18T18:44:13","slug":"michelle-lazcano-primera-profesora-de-cetys-con-certificacion-salesforce-ia-associate","status":"publish","type":"post","link":"https:\/\/www.cetys.mx\/noticias\/michelle-lazcano-primera-profesora-de-cetys-con-certificacion-salesforce-ia-associate\/","title":{"rendered":"Michelle Lazcano, primera profesora de CETYS con certificaci\u00f3n Salesforce IA Associate"},"content":{"rendered":"<p>La <strong>Dra. K. Michelle Lazcano Alvarez<\/strong>, profesora de tiempo completo de <strong>CETYS Universidad, campus Mexicali<\/strong>, recibi\u00f3 la <strong>certificaci\u00f3n internacional Salesforce Certified IA Associat<\/strong>, el cual est\u00e1 enfocado a conocer los niveles de Inteligencia Artificial, c\u00f3mo se alimentan de datos un modelo, as\u00ed como tomar decisiones m\u00e1s informadas y estandarizadas en la empresa.<\/p>\n<p>La docente CETYS, menciona que obtener dicha certificaci\u00f3n le proporciona un entendimiento m\u00e1s profundo y aplicado a ejemplos empresariales, \u201cahora tengo mejor conectado el panorama, se mezclaron varios de mis intereses de estudio profesional se vieron implicados en el transcurso de los m\u00f3dulos, desde estad\u00edstica con patrones, regresiones, agrupamientos y dem\u00e1s, Mercadotecnia al definir la segmentaci\u00f3n de mercado, comportamiento del consumidor y atenci\u00f3n al cliente, y la parte de Tecnolog\u00edas de la Informaci\u00f3n al obtener datos para alimentar Algoritmos\u201d.<\/p>\n<p>Adem\u00e1s, entre los conocimientos obtenidos est\u00e1 afinar modelos estad\u00edsticos, mejoramiento de la calidad de los datos, considerar los distintos sesgos que el humano presenta al tomar decisiones, para evitar sesgar la informaci\u00f3n que reside en la base de datos, o al momento de solicitar predicciones.<\/p>\n<p>Respecto a llevar lo aprendido al aula, la Dra. K. Michelle Lazcano Alvarez comenta que ser\u00e1 un reto por etapas, \u201cPrimero deber\u00e1 plantearse todo el proceso de servicio al cliente, ya sea por bot, llamada telef\u00f3nica o visita en punto de venta para entender bajo qu\u00e9 condiciones o reglas de acci\u00f3n podr\u00e1n personalizarse los mensajes y cu\u00e1l medio ser\u00e1 el de contacto. Aqu\u00ed ser\u00e1 importante cuidar la calidad de los datos\u201d.<\/p>\n<p>Este avance no solo beneficiar\u00e1 su desarrollo profesional, sino que tambi\u00e9n impactar\u00e1 positivamente en la formaci\u00f3n de los estudiantes de CETYS Universidad, quienes podr\u00e1n aprender de una docente con una visi\u00f3n m\u00e1s amplia y aplicada sobre el uso estrat\u00e9gico de la IA en la toma de decisiones empresariales y el dise\u00f1o de experiencias personalizadas en el servicio al cliente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Dra. K. Michelle Lazcano Alvarez, profesora de tiempo completo de CETYS Universidad, campus Mexicali, recibi\u00f3 la certificaci\u00f3n internacional Salesforce Certified IA&#8230;<\/p>\n","protected":false},"author":20,"featured_media":207091,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133,313],"tags":[7092],"class_list":["post-207089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-mexicali","category-vocetys-2","tag-vocetys-2024-12-18"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Michelle Lazcano, primera profesora de CETYS con certificaci\u00f3n Salesforce IA Associate - CETYS<\/title>\n<meta name=\"description\" content=\"Articulo sobre Michelle Lazcano, primera profesora de CETYS con certificaci\u00f3n Salesforce IA Associate\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cetys.mx\/noticias\/michelle-lazcano-primera-profesora-de-cetys-con-certificacion-salesforce-ia-associate\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Michelle Lazcano, primera profesora de CETYS con certificaci\u00f3n Salesforce IA Associate - 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