{"id":168779,"date":"2022-11-10T16:04:47","date_gmt":"2022-11-11T00:04:47","guid":{"rendered":"https:\/\/www.cetys.mx\/noticias\/?p=168779"},"modified":"2022-11-10T16:04:47","modified_gmt":"2022-11-11T00:04:47","slug":"el-metaverso-ya-esta-generando-algoritmos-y-buscan-generar-herramientas-para-aplicar-marketing","status":"publish","type":"post","link":"https:\/\/www.cetys.mx\/noticias\/el-metaverso-ya-esta-generando-algoritmos-y-buscan-generar-herramientas-para-aplicar-marketing\/","title":{"rendered":"El metaverso ya est\u00e1 generando algoritmos y buscan generar herramientas para aplicar marketing"},"content":{"rendered":"

El metaverso no tiene el nivel de consumo ni de empresas ni de usuarios como Facebook, Instagram o Tiktok, sin embargo, los que ya est\u00e1n en \u00e9l, ya est\u00e1n generando algoritmos y datos que ayudan precisamente a generar herramientas para aplicar marketing dentro de este.<\/p>\n

El Dr. \u00d3scar Barroso Huertas,<\/strong> docente e investigador de la\u00a0Maestr\u00ed<\/a>a en Administraci\u00f3n y Negocios<\/a>\u00a0de la<\/em> CETYS Graduate School of Business,<\/strong> realiza actualmente una investigaci\u00f3n sobre\u00a0\u201cHerramientas de aplicaci\u00f3n del marketing en el metaverso\u201d lo que permitir\u00eda la optimizaci\u00f3n de ventas de las diferentes empresas y marcas, este tendr\u00e1 diversas fases.<\/p>\n

\n

\u201cEn nuestro primer estudio encontramos ya algunos rasgos en el metaverso, desde ciberseguridad, fiabilidad, accesibilidad, confiabilidad, utilidad, entre otros. Algo que s\u00ed resalta son las NFT\u2019s (Certificados Non-Fungible Token) que se refiere a un tipo especial de token encriptado que representa algo \u00fanico en el metaverso y que nadie podr\u00e1 usar tal cual\u201d, describi\u00f3 el docente.<\/p>\n<\/blockquote>\n

Para las siguientes fases de su investigaci\u00f3n se buscar\u00e1n estrategias de c\u00f3mo interesar a las marcas y empresas entren al metaverso, as\u00ed como encuentren lo redituable para ellos.<\/p>\n

\n

\u201cLo que viene es una fase en la que se buscar\u00e1 la popularizaci\u00f3n del metaverso para que la gente se interese en entrar, ya que entre los grupos que encontramos se encuentran, tanto menores de entre 8 y 12 a\u00f1os que son considerados los nativos digitales, como de 18 a 25 a\u00f1os\u201d, agreg\u00f3 el docente de MBA en CETYS Universidad.<\/strong><\/p>\n<\/blockquote>\n

El Dr. \u00d3scar Barroso<\/strong> consider\u00f3 que para el 2025 ser\u00e1 cuando veamos el apogeo del metaverso, y para entonces las empresas podr\u00edan entrar tarde, tal como ocurri\u00f3 con la llegada de Facebook \u00f3 Google.<\/p>\n

6 C\u00f3digos del marketing en el metaverso.<\/strong><\/p>\n

El acad\u00e9mico de la Graduate School of Business de CETYS<\/strong>, se\u00f1al\u00f3 6 c\u00f3digos que se deben considerar en cuesti\u00f3n de marketing:<\/p>\n

    \n
  1. Presencialidad. La cual debe ser replanteada<\/li>\n
  2. Escala masiva.<\/li>\n
  3. Accesibilidad multiplataforma y multidispositivo 24\/7<\/li>\n
  4. Interoperabilidad multiplataforma.<\/li>\n
  5. Econom\u00eda virtual.<\/li>\n
  6. Impactos en el mundo real.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    El metaverso no tiene el nivel de consumo ni de empresas ni de usuarios como Facebook, Instagram o Tiktok, sin embargo, los…<\/p>\n","protected":false},"author":24,"featured_media":168780,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134,114,125,309],"tags":[],"class_list":["post-168779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-tijuana","category-opinion","category-portada","category-posgrado"],"yoast_head":"\nEl metaverso ya est\u00e1 generando algoritmos y buscan generar herramientas para aplicar marketing - CETYS<\/title>\n<meta name=\"description\" content=\"Articulo sobre El metaverso ya est\u00e1 generando algoritmos y buscan generar herramientas para aplicar marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cetys.mx\/noticias\/el-metaverso-ya-esta-generando-algoritmos-y-buscan-generar-herramientas-para-aplicar-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El metaverso ya est\u00e1 generando algoritmos y buscan generar herramientas para aplicar marketing - 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