{"id":155268,"date":"2021-05-17T09:27:57","date_gmt":"2021-05-17T16:27:57","guid":{"rendered":"https:\/\/www.cetys.mx\/noticias\/?p=155268"},"modified":"2021-05-26T10:36:33","modified_gmt":"2021-05-26T17:36:33","slug":"cuales-son-las-estrategias-y-retos-que-han-enfrentado-las-marcas-en-temas-de-marketing","status":"publish","type":"post","link":"https:\/\/www.cetys.mx\/noticias\/cuales-son-las-estrategias-y-retos-que-han-enfrentado-las-marcas-en-temas-de-marketing\/","title":{"rendered":"LAM de CETYS Tijuana concluye con \u00e9xito el Congreso MKT 4 US"},"content":{"rendered":"

Por primera vez, la Licenciatura en Administraci\u00f3n de Mercadotecnia llev\u00f3 a cabo un congreso virtual,\u00a0MKT 4 US<\/a>, donde buscaron que futuros mercad\u00f3logos e interesados en aprender de estos temas escucharan de primera mano las experiencias, retos y estrategias que han tomado algunas agencias y \u00e1reas de marketing de marcas internacionales y de la regi\u00f3n durante los \u00faltimos a\u00f1os.<\/p>\n

El evento organizado tanto por la coordinaci\u00f3n de LAM en apoyo de la carrera en\u00a0CETYS Universidad<\/a>\u00a0campus Tijuana<\/strong>, fue abierto a la comunidad y trajo temas como Marketing Deportivo, Marketing Social, Marketing de Moda y Lujo, Marketing de Log\u00edstica, Marketing de Servicios, Branding Personal, Construcci\u00f3n de Marca, Marketing de Influencers, Marketing Digital y m\u00e1s.<\/p>\n

\n

\u201cLa Misi\u00f3n de MKT 4 Us fue ofrecer un evento digital de mercadotecnia a universitarios y profesionistas, con el fin de ampliar su perspectiva y conocimientos, respecto al marketing para sus futuros proyectos personales y\/o profesionales\u201d.<\/p>\n<\/blockquote>\n

El Congreso tuvo invitados internacionales de marcas como: BBVA, DHL, Greenpeace, M\u00e9dicos sin Fronteras, Save the Children, Joyer\u00eda Pandora, Asombro! Marketing, Agencia KNGDM, TIPTOP, P&G, L\u2019OREAL, entre otras, estar\u00e1n participando en las diferentes actividades a lo largo de los tres d\u00edas de congreso. Adem\u00e1s, ser\u00e1 necesario que prepares tu Instagram y Tiktok para que participen e interact\u00faen con las din\u00e1micas que se est\u00e1n preparando.<\/p>\n

De las conferencias destaca la participaci\u00f3n de Ezequiel Bagnardi<\/strong>, Country Manager de Pandora M\u00e9xico<\/em>, empresa joyera danesa, quien platicar\u00e1 sobre los elementos y funcionamientos de la estrategia de marketing de lujo y c\u00f3mo se diferencia del convencional con ejemplos y factores que faciliten el entendimiento a nivel estrat\u00e9gico y lo necesario para una campa\u00f1a efectiva.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Por primera vez, la Licenciatura en Administraci\u00f3n de Mercadotecnia llev\u00f3 a cabo un congreso virtual,\u00a0MKT 4 US, donde buscaron que futuros mercad\u00f3logos…<\/p>\n","protected":false},"author":24,"featured_media":155014,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134,125,313],"tags":[1684,168,5205,5206,5227],"class_list":["post-155268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-tijuana","category-portada","category-vocetys-2","tag-cetys-tijuana","tag-cetys-universidad","tag-licenciatura-en-mercadotecnia","tag-mkt4us","tag-vocetys-2021-05-25"],"yoast_head":"\nLAM de CETYS Tijuana concluye con \u00e9xito el Congreso MKT 4 US<\/title>\n<meta name=\"description\" content=\"El Congreso MKT 4 US de CETYS Universidad se realizar\u00e1 del 19 al 21 de mayo de 2021 es sin costo para interesados en los temas.\" \/>\n<meta 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