{"id":119772,"date":"2018-10-01T17:24:16","date_gmt":"2018-10-02T00:24:16","guid":{"rendered":"http:\/\/www.cetys.mx\/noticias\/?p=119772"},"modified":"2020-03-16T21:04:51","modified_gmt":"2020-03-17T04:04:51","slug":"4-consejos-de-marketing-a-bajo-costo","status":"publish","type":"post","link":"https:\/\/www.cetys.mx\/noticias\/4-consejos-de-marketing-a-bajo-costo\/","title":{"rendered":"4 consejos de marketing a bajo costo"},"content":{"rendered":"<p>Normalmente visualizamos que la mercadotecnia y las campa\u00f1as publicitarias solo son para aquellas empresas con cierta envergadura o tama\u00f1o para poder costearlas y darles el seguimiento adecuado a dicho esfuerzo, pero qu\u00e9 pasa con las empresas incipientes, los peque\u00f1os negocios; <em>\u00bfes que acaso no pueden desarrollar estrategias de marketing?<\/em>, por supuesto que s\u00ed, a continuaci\u00f3n te muestro algunas sugerencias:<\/p>\n<ul>\n<li><strong>Recompensa las referencias<\/strong>: cuando un cliente te recomienda y por ese esfuerzo del cliente generas otra venta, es necesario recompensarlo, puede ser alg\u00fan beneficio extra, descuento, premio, no es necesario que sea algo costoso, es el gesto de reconocer a tus clientes que te recomiendan.<\/li>\n<li><strong>Haz un video de tu negocio:<\/strong> con un simple tel\u00e9fono puedes hacer un video breve sobre alguna necesidad que tu producto o servicio\u00a0 supla, lo puedes subir a Youtube y a tus redes sociales; no necesitas ser un experto en edici\u00f3n de video, recuerda que en la actualidad vivimos en un mundo cada vez m\u00e1s visual<\/li>\n<li><strong>Fideliza a tus clientes:<\/strong> Puedes hacer un programa para fidelizar a tus clientes, puedes hacer tarjetas de cliente frecuente, en la compra de 9 caf\u00e9s el 10 es gratis, si te fijas es una estrategia que te ayuda a crear una relaci\u00f3n con tu clientes, se promueve la repetici\u00f3n de la compra y vas conociendo qu\u00e9 prefieren tus clientes y qu\u00e9 no les gusta<\/li>\n<li><strong>Participa en eventos:<\/strong> Revisa los eventos, ferias comerciales, exposiciones y reuniones del sector al que perteneces; de esta manera puedes aprovechar el esfuerzo y la mercadotecnia de una organizaci\u00f3n m\u00e1s grande que la tuya y adherirte. Adem\u00e1s podr\u00e1s hacer networking para posibles proveedores, alianzas estrat\u00e9gicas y dem\u00e1s.<\/li>\n<\/ul>\n<p>As\u00ed que si tu negocio es peque\u00f1o no hay pretextos para no utilizar estrategias de marketing, arri\u00e9sgate, no tengas miedo a hacer algo nuevo, recuerda:<\/p>\n<p style=\"text-align: center;\">\u201c<em>El costo de equivocarse es menor que el costo de no hacer nada\u201d Seth Godin.\u00a0<\/em><\/p>\n<hr \/>\n<p><u>Sobre el autor<\/u>&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-119778 alignleft\" src=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/uploads\/2018\/10\/CETYS_martinezcastro.jpg\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.cetys.mx\/noticias\/wp-content\/uploads\/2018\/10\/CETYS_martinezcastro.jpg 200w, https:\/\/www.cetys.mx\/noticias\/wp-content\/uploads\/2018\/10\/CETYS_martinezcastro-75x75.jpg 75w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>El\u00a0<strong>Mtro. Ricardo Mart\u00ednez Castro<\/strong>\u00a0es el actual Coordinador de la Licenciatura en Administraci\u00f3n de la Mercadotecnia en Campus Tijuana. Cuenta con una\u00a0Maestr\u00eda en Direcci\u00f3n de Marketing, le interesan los temas de persuasi\u00f3n, opini\u00f3n p\u00fablica e investigaci\u00f3n de mercados.<\/p>\n<p>Cont\u00e1ctalo a trav\u00e9s de\u00a0<a href=\"mailto:ricardo.castro@cetys.mx\">ricardo.castro@cetys.mx<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Normalmente visualizamos que la mercadotecnia y las campa\u00f1as publicitarias solo son para aquellas empresas con cierta envergadura o tama\u00f1o para poder costearlas&#8230;<\/p>\n","protected":false},"author":24,"featured_media":119781,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[114],"tags":[122,297,760],"class_list":["post-119772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion","tag-academia","tag-campus-tijuana","tag-profesorado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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