Universities will need to abandon present \u2018constipated\u2019 models and follow Uber\u2019s lead to appeal to prospective students.<\/p>\n
Universities should tailor their academic offer to address the increasing \u201cmillennialisation\u201d of the prospective student body, a conference has heard.<\/p>\n
Speaking on a panel at the International Partners\u2019 Conference 2017, Chaudhry Faisal Mushtaq, chief executive of Roots Millennium Schools in Pakistan, said that higher education in the future is \u201cgoing to be like [digital cab firm] Uber\u201d because universities are faced with attracting a cohort of students armed with a \u201cnew set of values and culture\u201d. He added that institutions must alter their offer to accommodate this.<\/p>\n
\u201cIf you can uber a cab, you will be able to uber a qualification [or] a university,\u201d he told the audience at Regent\u2019s University London. \u201cWhen you uber, it\u2019s about reliability; it\u2019s about access, cost and security.<\/p>\n
\u201cNow when you look at higher education, you want reliability, access \u2013 local access, international reliability \u2013 and you want success [and] security in terms of job[s] and opportunity.\u201d<\/p>\n
He said that the change the world was undergoing was about \u201cmillennialisation\u201d rather than globalisation. \u201cYou\u2019re dealing with this new cohort of millennials: young people bound with a new set of values and culture. We learn in different styles and different ways.\u201d<\/p>\n