MARKETING MANAGEMENT


Design strategies to achieve consumer loyalty by analyzing and using distribution channels, sales promotion tools, publicity, online sales, social networks, and digital media.

 

Available in Mexicali, Tijuana and Ensenada

Academic programs / Undergraduate programs / Marketing Management

lam1
lam2

Learning Outcomes

  • You will be able to integrate commercial and communication strategies
  • Carry out market research
  • Design publicity for products or services
  • Detect business opportunities and position brands nationally and internationally

General Requirements

  • Interest in administration and business
  • Dedication
  • Analytical Skills
  • Creativity
  • Ability to work in interdisciplinary teams
  • Ability to communicate verbally and in writing

Career Paths

  • Market Research
  • Public Relations
  • Marketing Director
  • Advertising and Promotions Manager
  • Social Media
  • Creative Director

Faculty

Our professors have a high academic level and always give you personalized attention.

profesores

Download our promotional brochure for more information

(Info in Spanish)

Curriculum

Our study plan guarantees a well-rounded education, providing the tools and skills you need to become a competitive professional.

0
8

Semesters

0
45

Courses

0
3

Axes

FIRST SEMESTER

  • Information Management
  • Oral and Written Communication in Spanish
  • Financial Accounting
  • Management
  • Private Law
  • Marketing Management

SECOND SEMESTER

  • Research Methodology
  • Intermediate Accounting
  • Mathematics
  • Economics
  • Consumer Behavior

THIRD SEMESTER

  • Globalization, Culture and Society
  • Financial Analysis
  • Statistics
  • Labor Law and Social Security
  • Digital Graphic Design
  • International Marketing

FOURTH SEMESTER

  • Contemporary Art and Culture
  • Costs
  • Talent Management
  • Retail Marketing
  • Sales Promotion, Public Relations and Social Media

FIFTH SEMESTER

  • Oral and Written Communication in English
  • Administrative Accounting
  • Organizational Development
  • Management Information Systems
  • Statistics in Marketing
  • Sales Force Organization

SIXTH SEMESTER

  • Ser humano y sociedad
  • Financial Management
  • Global Citizenship
  • New Product Development and Brand Development
  • Market Research
  • Advertising

SEVENTH SEMESTER

  • Human Being and Sustainability
  • Entrepreneurship Development
  • Elective I
  • Intelligence and Sales Management
  • Industrial and Services Marketing
  • Negotiation Skills in Marketing

OCTAVO SEMESTRE

  • Human Being and Ethics
  • Elective II
  • Marketing Strategy Laboratory
  • Marketing Metrics
  • Marketing Seminar
 *Course available online
See the previous curriculum here (In spanish)
RVOE SEBS, mayo 2015: No.BC-023-M1/15, No.BC-039-M2/15, No.BC-055-M3/15.

JOIN CETYS TODAY!

EXPLORE OUR CAMPUSES

Innovative state of the art facilities, fully equipped to strengthen and assist in developing a customized educational experience for you.
Discover all services that CETYS has for you.

Financial aid

CETYS is accessible to all who wish to study.
Learn more about the financial aid options available for you.

8 out of every 10 students at CETYS have some form of financial aid.

  • ACADEMIC SCHOLARSHIPS
  • ATHLETIC SCHOLARSHIPS
  • CETYS ALUMNI TUITION DISCOUNT
  • SIBLING DISCOUNT
  • CETYS TUITION CREDIT
  • SANTANDER EDUCATION LOAN (TUITION)
  • BAJA CALIFORNIA EDUCATION LOAN
  • FAFSA FINANCIAL AID

Academic Scholarships

Comprehensive Financial Support Plan (PIAF)

For students applying to all Bachelor Programs, with academic achievements and skills, as well as their academic trajectory from High School.
This plan combines 10% of CETYS Credit, and  ranging from 25% to 80% of scholarship for students with a general GPA of 8.5+ in high school and 1,120 points in their admission test.

PAFENI Scholarship

Available only in our Ensenada Campus, and created with the intent of supporting young professionals that wish to study with at CETYS. The scholarship for any program in undergraduate is 25% of semester-based tuition.

Student must have a general GPA of 8.5, without having failed any courses and pass the admission exam.

Athletic Scholarships

Receive a scholarship ranging from 10% to 80%. These plan is geared towards those students who have excellent academic credentials and are also outstanding athletes.

Physical and technical examinations are required based upon the student’s sport discipline to apply for this scholarship.

CETYS Alumni Tuition Discount

If you, or your parents graduated from each of our degree programs from any campus, a 10% automatic tuition discount is applied.

Sibling Discount

Discount up to 15% to families with two or more children enrolled at CETYS.
This discount applies with the sole restriction of financial aid does not exceed 50% for two siblings and 75% for three siblings

Subject upon request and socio-economic study.

CETYS Tuition Credit

Available for students, providing up to 12% in financial aid for undergraduate and up to 10% in engineering programs.

Santander Education Loan (Tuition)

This plan provides up to 10 years of financing, since first semester (sophomore year). It is equivalent to 30% of the enrollment fees and tuition. For more information please visit   www.santanderuniversidades.com.mx, or via e-mail at universidades@santander.com.mx, or at our Santander module units on-campus:

Mexicali.
+52 (686)
565-9473

Tijuana.
+52 (664)
903-1800 Ext. 277

Ensenada.
+52 (646) 173-3231
+52 (646) 173-3764 Ext. 73077

Baja California Education Loan

A personal and flexible loan, facilitated by the state government and with payments upon one year of graduation. Applicable on enrollment fees and tuition.
Funds vary in accordance to each student’ own financial and personal evaluation. The amount is maxed at $25,000 mexican pesos per year which may cover a substantial amount depending on combination of other scholarships, credit or individual financial plans.

For more information visit:  www.creditoeducativobc.gob.mx

FAFSA Financial Aid

U.S. Federal Financial Aid that may be requested upon enrollment to CETYS for all U.S. Citizens or residents. With a annual interest of 6.8%.
This loan may also be combined with other financial plans from CETYS and the amount depends on each student’ personal and financial evaluation.
Available for new students and returning students.
Apply now.

For more information, please contact via e-mail:   ana.acuna@cetys.mx

Download    brochure.

Todos los apoyos financieros están sujetos a Reglamento.

CETYS is an educational experience made just for you.

Be part of the top institution in Northwestern Mexico. Our offer includes programs accredited by national and international agencies, we are proud of hosting top-tier faculty and cutting edge infrastructure providing interactive and dynamic academic and co-curricular student life.

News and events

Read our current news and achievements in our community!

STAY CONNECTED

We want to be part of your world and know about you.
Follow us through our social networks!

Contact Us

Mexicali Campus

Calzada CETYS s/n. Col. Rivera, Mexicali, Baja California, México. C.P. 21259

Toll free: 01-800-238-9769

+52 (686) 567-3700 Ext. 1786

infocetys@cetys.mx

Ensenada Campus

Km. 1 camino a Microondas Trinidad s/n B.C. México, C.P. 22860

Toll free: 01-800-025-6311

+52 (646) 222-2300 Ext. 138

informes.ens@cetys.mx

I accept the privacy policy.

Get the latest news from CETYS, subscribing to our Newsletter.
  1. I accept the privacy policy.
Contáctanos Conoce todo lo que CETYS tiene para ofrecerte.

Suscribirme al Newsletter:
I accept the privacy policy.

X