Academic Programs/ Managerial Programs

MANAGERIAL PROGRAMS

Undergraduate programs flexible and fully adapted to your needs. If you are 24+ years old, with professional experience and wish to conclude your academic program, this program is for you!

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Our Academic Offer

CETYS understands and tends to the needs of the economic, industrial and social sector by offering flexible, adaptable and tailor-made professionalization programs with the highest quality standards.

MARKETING AND COMMERCIAL MANAGEMENT


Increase the value and profitability of your company or the organization in which you work through skills in administration, resource management, human capital, and promotion.

Available in Mexicali, coming soon in Tijuana and Ensenada.

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12

Quarters

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36

Courses

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4

Axes

Equivalencia
Convalidación

Skills

  • You will be capable of locating potential customers
  • You will be capable of successfully promoting sales through the use of promotional tools
  • You will be capable of implementing commercial strategies through deep analysis of the internal and external environments of the company

General Requirements

  • Interest in obtaining a professional education in commerce.
  • Interest in topics related to marketing, service and customer service.
  • Decision making skills.
  • Interest in developing sales strategies.
  • Negotiation and team working skills.

Career Paths

  • Commercial Management
  • Marketing Management
  • Sales
  • Marketing Research
  • Administrative Management

To make an appointment…

CURRICULUM: COMMERCIAL MANAGEMENT AND MARKETING

First Quarter + -

Effective Communication Techniques
Management
Financial Accounting

Second Quarter + -

Information Management
Marketing Management
Introduction To Business Mathematics

Third Quarter + -

Research Methodology
Advanced Business Mathematics
Commercial Management and Sales Fundamentals

Fourth Quarter + -

Human Capital Management
Probability and Statistics
Consumer Behavior

Fifth Quarter + -

Economics
Business Law
Dissertation and Sales Techniques

Sixth Quarter + -

Globalization, Culture and Society
Labor Law and Social Security
Negotiation Skills in Marketing

Seventh Quarter + -

Strategic Management
Financial Analysis
Sales Promotion

Eighth Quarter + -

Budgets
Neuro-Linguistic Programming in Marketing
Advertising

Ninth Quarter + -

Marketing Research
Retail Marketing
Supply Chain Management

Tenth Quarter + -

Marketing Strategy Laboratory
Intelligence and Sales Management
Elective I

Eleventh Quarter + -

Sales Force Organization
Accounts Receivable and Credit Management
Elective II

Twelfth Quarter + -

Loyalty and After-Sales Service Strategies
Top Management Seminar
Integrative Project

Electives + -

Industrial and Service Marketing
Entrepreneurship
Business Leadership Lessons
New Product and Brand Development
Online Sales
Administration of SMEs and Franchises

RVOE SEBS, agosto 2016: No.BC-L059-M1/16,  No. BC-L060-M2/16, No. BC-L061-M3/16.

Download our promotional brochure for more information (in Spanish).

BUSINESS MANAGEMENT

Plan, organize, manage and control operations using strategic management skills and a global vision. Optimize company resources to achieve economic and social goals while focusing on continuous improvement.

Available in Mexicali, Tijuana and Ensenada

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12

Quarters

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36

Courses

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4

Axes

Skills

  • Effectively run or create a company by managing resources (material, human, information, technology).
  • Analyze the financial situation of the company, prooposing different scenarios and making the best decisions in an ethical way, ensuring profitability and social responsibility.

General Requirements

  • Interest in obtaining a professional education in administration and participating in the economic development of the region.
  • Interest in administrative, financial and operational topics, and in general any topic related to the functioning of organizations.
  • Interest in creating and managing a business.

Career Paths

  • Business management (public or private)

  • Workspace Management

  • Consulting and consulting firms

  • Strategic Planning

  • Financial AdvisingMarketing and Sales Advising

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To make an appointment…

CURRICULUM: BUSINESS MANAGEMENT

First Quarter + -

Advanced Communication in Spanish
Management
Financial Accounting

Second Quarter + -

Information management
Marketing
Introduction to Mathematics for Business

Third Quarter + -

Investigation Methodology
Advanced Mathematics for Business
Intermediate Accounting

Fourth Quarter + -

Human Resource Management
Probability and statistics
Legal framework

Fifth Quarter + -

Economy
Business Law
Cost Accounting

Sixth Quarter + -

Globalization, Culture and Society
Labor Law and Social Security
Financial accounting

Seventh Quarter + -

Financial Management
Financial Analysis
Strategic Management

Eighth Quarter + -

Strategic marketing
Management of Small and Medium-Sized Companies and Franchises
Budgeting

Ninth Quarter + -

Entrepreneurship
Project management
Organizational Behavior

Tenth Quarter + -

Market Research Interpretation
Sales Management and Intelligence
Optional I

Eleventh Quarter + -

Investment Projects
Business Leadership
Optional II

Twelfth Quarter + -

Sustainable Business
Management Seminar
Integrative Project

Electives + -

Neuro-linguistic Programming in Sales
Supply Chain Management
New Product and Brand Development
Banking and Financial Services
Training, Skills and Labor Productivity
Salaries and Compensations

View previous study plan here
RVOE SEBS, marzo 2017: No.BC-L013-M1/17, No.BC-L014-M2/17, No.BC-L015-M3/17.

Download our promotional brochure for more information (in Spanish)

EXPLORE OUR CAMPUSES

Innovative state of the art facilities, fully equipped to strengthen and assist in developing a customized educational experience for you.
Discover all services that CETYS has for you.

CETYS Universidad: programs designed to fit your needs

Our academic offer is designed to adapt to your lifestyle and pace, regardless if you are at the front of your own business or working at a company.

Time and Flexibility

Our schedules are accessible. Finish an undergraduate program without sacrificing your family time, work and define your own rhythm to advance and conclude your Bachelor’s.

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Faculty

Our professors are experts in their knowledge areas, with industry experience, who provide personal attention.

Driving entrepreneurship

We offer support to those building their own business through our Business IncubatorsAsk about our initiatives!

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Financial aid

CETYS is accessible to all who wish to study.
Learn more about the financial aid options available for you.

  • Santander Education Loan (Tuition)
  • FAFSA Financial Aid
  • CETYS Alumni Tuition Discount
  • ENLACE program
  • Descuento a personal de Gobierno

Santander Education Loan (Tuition)

For 24 and 25 year olds.

FAFSA Financial Aid

U.S. Federal Financial Aid that may be requested upon enrollment to CETYS for all U.S. Citizens or residents.
Available for new students and returning students.

Apply Now.

For more information, please contact via e-mail:
ana.acuna@cetys.mx

Download brochure.

Descuento a Egresados CETYS

If you, or your parents graduated from each of our degree programs from any campus, a 10% automatic tuition discount is applied.

ENLACE program

Up to 20% of tuition for employees in member companies.

Descuento a personal de Gobierno

20% de descuento a empleados de los tres niveles de gobierno.

Rediscover education like you’ve never imagined.

What distinguishes us?

CETYS’ education thrives on provide the tools and skills to make you a competitive individual. This due to a series of elements embedded and reinforced in all of our academic programs as well as activities inside and out of the classroom.

Innovation and Entrepreneurship

Internationalization

Linkage with Industry

Social Responsibility

Information Literacy

Sustainability

CETYS is an educational experience made just for you.

Be part of the top institution in Northwestern Mexico. Our offer includes programs accredited by national and international agencies, we are proud of hosting top-tier faculty and cutting edge infrastructure providing interactive and dynamic academic and co-curricular student life.

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